Location: Istanbul / Level: Master / Duration: 2 Years / Language of Instruction: English / Mode of Study: Full Time, On-Site / Tuition Fee: 5.000 USD
Internet technology, communication and communication-based technological innovations have expanded the place of digital applications in economic and social life, and all elements in the value chain such as production, consumption and distribution in the economy have radically changed.
Production and e-commerce, online marketing, digital advertising and marketing, etc., which are reshaped with concepts such as R&D, Industry 4.0, innovation. practices have profoundly influenced traditional approaches in economies. Today, while markets are changing towards a dynamic, interactive, fast and digitalized structure, traditional economic and business approaches remain inadequate. In this period when the consumer-producer relationship changes shape, a closer understanding of digital transformation means better management of changing economic relations.
Digital Economy and Marketing Master’s Program is designed as a multidisciplinary program in order to analyze the economic and social foundations of ongoing digital change from a theoretical and practical framework and to provide the necessary knowledge and equipment to develop marketing and business strategies suitable for this change.
The program is carried out in a hands-on manner with the lectures given by academicians from Economics, Business and Communication departments and instructors who closely follow this transformation from the business world.
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